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  • Developing Americanism

    American roots in South Africa.

    Exploring Umhlanga's Western-inspired architecture creating an almost surreal image of a prosperous South African suburb that is - till this day - struck by poverty and crime typically known by many of the developing countries on the African continent.

    Discovering the surprisingly comforting, yet simultaneously worrisome effect of staged familiarity in an overly unknown country, which repetitively takes the risk of losing aspects of their very own, distinct culture by imitating aspects of a globally dominant identity; well known as Americanism.

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